Theborn Korea targets North America with Canadian MOU, US sauce deal
Theborn Korea, the restaurant franchise group founded by celebrity chef Paik Jong-won, said Tuesday it has moved into the execution phase of its North American expansion strategy, signing a partnership agreement with a Canadian hotel operator and advancing sauce-distribution talks with food distributors in Canada and the United States. Paik, who has been on a North American business trip since…
Theborn Korea, a restaurant franchise group founded by chef Paik Jong-won, has entered the execution phase of its North American expansion plan. On Tuesday, the company signed a partnership agreement with a Canadian hotel operator, Sunray Group. Sunray operates around 80 hotels under global brands such as Marriott, Hilton, and Hyatt.
Theborn Korea plans to convert one of Sunray's existing restaurants in Markham, Toronto, into a new Theborn Korea outlet. They also have more openings in the pipeline across Sunray's hotel and commercial properties.
During a meeting with executives from two prominent Canadian food distributors, Paik discussed the potential for expanding the sales of the company's TBK sauce line and other products. The talks included joint promotional displays, a food court pop-up, and TBK sauce-based menu items at a Korean-Canadian grocery chain.
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- Theborn Korea targets North America with Canadian MOU, US sauce deal koreatimes.co.kr
