Theborn Korea targets North America with Canadian MOU, US sauce deal
Theborn Korea, the restaurant franchise group founded by celebrity chef Paik Jong-won, said Tuesday it has moved into the execution phase of its North American expansion strategy, signing a partnership agreement with a Canadian hotel operator and advancing sauce-distribution talks with food distributors in Canada and the United States. Paik, who has been on a North American business trip since…
Theborn Korea, a restaurant franchise group led by celebrity chef Paik Jong-won, announced Tuesday that it has entered the execution phase of its North American expansion. The company has signed a partnership agreement with Sunray Group, a Canadian hotel and real estate firm that manages approximately 80 hotels under prestigious brands such as Marriott, Hilton, and Hyatt.
Under the terms of the agreement, Theborn Korea will convert one of Sunray's existing restaurants in Markham, Toronto, into a Theborn Korea brand. Additional openings are planned across Sunray's hotel and commercial properties.
Furthermore, Paik met with executives from two prominent Canadian food distributors to discuss the expansion of Theborn Korea's TBK sauce line and other products. Discussions also included joint promotional displays, a food court pop-up, and potential menu items based on TBK sauce at a Korean-Canadian grocery chain.
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- Theborn Korea targets North America with Canadian MOU, US sauce deal koreatimes.co.kr
