Seeking nominations for the most innovative influencer marketers for brands in 2026

Business Insider is seeking nominations for the most innovative influencer marketers working with brands, particularly those who will be recognized for their efforts in 2026. The trend of influencer marketing has grown significantly as audiences have moved away from traditional TV and towards social media platforms such as YouTube and TikTok.

The Interactive Advertising Bureau estimates that US ad spending in this category will reach $44 billion in 2026, up from $37 billion in 2025. Brands are becoming increasingly creative and sophisticated in their use of influencers, as evidenced by Gap's partnerships with creators like Julia Huynh and the pop group Katseye, as well as State Farm's collaboration with top streamers like Kai Cenat for a reality TV competition show.

To be considered for the list, nominees must have been in their current role for at least six months and directly oversee creator marketing efforts, with a proven track record of success. The list will be based on Business Insider's reporting and the nominations received.