Peanut to protein: Pune startup bets big on plant-based nutrition

Proeon, a Pune-based startup, is revolutionizing the nutrition sector by focusing on plant-based protein alternatives. Kevin Parekh and Ashish Korde, experts in nutraceuticals and pharmaceutical ingredients, founded the company in 2018, inspired by the need for sustainable protein sources. Their vision was to address India's protein deficiency problem, which stems from inadequate consumption of pulses, meat, and eggs.

The United Nations also emphasizes the environmental impact of animal-based foods, highlighting their high greenhouse gas emissions compared to plant-based options.

Proeon's journey began with extensive research on 40 Indian crops, including cereals, millets, oilseeds, and pulses. After careful evaluation, they selected moong beans and peanuts as the primary ingredients for their flagship product, Proeon Peanut 80, an 80% pure protein isolate rich in fiber, healthy fats, and essential nutrients. The company's dedication to creating sustainable plant protein solutions led to an eight-fold revenue growth between 2024 and 2025, with projections of a five-fold increase by 2027.

Currently, Proeon produces 150-200 metric tonnes of protein isolates and concentrates monthly, with plans to expand capacity to 500 metric tonnes per month. Their products are used by over 25 brands worldwide, including startups, mid-sized companies, and multinational food giants. By leveraging India's rich agricultural resources, Proeon aims to promote sustainable nutrition and combat the environmental challenges posed by animal-based food production.