Mozilla is bringing AI to Firefox—but only if you want it
Artificial intelligence is coming to Mozilla Firefox—but only for users who want it. Through a deal with AI search provider Exa , Mozilla announced on Tuesday what it calls Smart Window, browser windows and tabs augmented with AI chat interfaces that can answer questions and help users with content on open tabs and material from the broader internet. Perhaps most critically for many users, and in…
Mozilla has announced an AI feature for its Firefox browser, called Smart Window. This feature allows AI chat interfaces to appear in browser windows and tabs, answering questions and helping users with content on open tabs and internet material. The feature is optional and users can choose to opt in or out at any time. Mozilla emphasizes that users' data is not retained by Exa, the AI search provider, and neither are chat transcripts used to train models.
Smart Window is currently available to users in the U.S. and Canada, and can answer questions similar to other AI chat tools. The AI can access open tabs and use Exa's search engine to provide relevant information. Users can choose from three default AI models or connect to a third-party model. Mozilla plans to test features that may allow the AI to customize browser settings.
While Mozilla has traditionally earned revenue through payments from Google as the default search engine, AI is not expected to immediately diversify their revenue stream. However, Mozilla continues to make non-AI related upgrades to Firefox, and their approach to AI monetization is open to change as the industry evolves.
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