Smartphone buyers seek AI phones while performance remains a key ask, report
Nearly 25% buyers said they need a phone that can understand and suggest action, 18% needed it for generative photo editing, 17% for doing visual search
A majority of smartphone buyers (82%) are seeking AI-enabled phones that can provide contextual assistance, generative photo editing, and visual search, according to a survey conducted by Amazon in July. Additionally, 25% of buyers desire a phone that can understand and suggest actions, 18% want it for generative photo editing, 17% for visual search, and 11% for adaptive battery management.
Performance and speed (87%), battery life (79%), and camera quality (77%) are the primary factors consumers prioritize in their phones. Battery life emerges as the most desired quality and the most frequently unmet need, with 22% of buyers wanting their phone's battery fixed. One-third of smartphone buyers are willing to spend ₹50,000 or more on their next phone, with 15% in the ₹50,000 to ₹75,000 range and 17% above ₹75,000.
The majority of respondents (54%) intend to keep their phones for two years or longer, and they consider reviews and ratings more important than discounts when making purchasing decisions.
Written by urgent.news from The Hindu - Sci-Tech's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
