Microsoft MVP creates site to remind you of all the brands Redmond replaced

Microsoft MVP Loryan Strant has launched a website called The Microsoft Rebrand Registry to keep track of all the product re-branding that Microsoft has done over the years. Strant, who is an MVP (Most Valuable Professional), created the site after some banter with other MVPs about Microsoft's many product name changes. The site currently lists 72 Microsoft products and 158 names they have been known by throughout the years.

The website provides an analysis of Microsoft's branding, finding that a product's name lasts an average of two years and eleven months. Eight products on the site have gone through three name changes, including Azure AI Search, Azure App Service, Azure DevOps, Azure SQL Database, Foundry Tools, Microsoft 365 Copilot app, Microsoft Configuration Manager, and Microsoft Defender for Endpoint.

Strant has also made predictions about which Microsoft products might receive a new name soon, based on the length of time a product has been under its current name, previous name changes, and the frequency of name changes in the same product family. He suggests an increased likelihood of name changes for Azure App Service, Azure SQL Database, Azure DevOps, and Microsoft Dynamics 365 Field Service.

The site primarily focuses on products that are still in use, and Strant acknowledges that his analysis is therefore biased towards Microsoft's current product lineup. However, he has not yet addressed how to handle successor products, such as when Microsoft discontinued Skype for Business and incorporated its features into Teams.

Strant developed Let Me Correct That For You using WordPress, created his Microsoft logo library from a OneDrive folder, and built the Rebrand Registry using vibe coding tools. He emphasizes rigorous validation of data and relies on manual methods rather than AI tools for accuracy. Most feedback he receives about his sites is positive, both on LinkedIn and during in-person meetings at events. Strant hopes that people will find his websites useful and entertaining.