MediaAlpha CTO Amy Yeh sells $162,616 in company stock

Amy Yeh, MediaAlpha's Chief Technology Officer, divested 12,000 shares of the company's Class A Common Stock on August 14, 2026, generating a total of $162,616. The sale was made at prices between $13.435 and $13.68 per share, with a weighted-average sale price of $13.5514. This transaction was conducted under a Rule 10b5-1 trading plan Yeh established to manage tax implications from the vesting of restricted stock units.

MediaAlpha's shares have appreciated 71% over the past six months, trading close to their 52-week high of $14.70. Despite the recent sale, the stock appears undervalued, with Fair Value estimates indicating potential for further price growth. The following day, Yeh increased her holdings by acquiring 10,106 shares at a price of $0 each, corresponding to the vesting of restricted stock units.

These additional shares included 5,303 units from a grant dated March 15, 2023, and 4,803 units from a grant on March 15, 2024. Ms. Yeh's total direct ownership of MediaAlpha Class A Common Stock now stands at 552,091 shares. MediaAlpha reported robust second-quarter revenue of $317 million, exceeding analyst forecasts by 26%, driven by increased spending in its marketplace by insurance carriers.

Canaccord subsequently upgraded its price target for MediaAlpha stock to $17 from $15, maintaining a Buy rating, citing the company's outperformance relative to both its own estimates and market consensus. The company's adjusted EBITDA also aligned with expectations.