Kommentar: KI ist kein Bonus mehr, sie wird Pflicht für Selbstständige

Using Artificial Intelligence is no longer an optional extra for sole traders, but has become a necessity. Although the technology has long since infiltrated daily life, many small business owners still hesitate to embrace it. While personal use of AI like ChatGPT or Gemini is widespread, business operations often remain shockingly manual.

However, AI offers more than just an additional software package. It can take on tasks that would otherwise require time and personnel resources. For independent contractors, this means having a virtual workforce at their disposal, which they can hire and fire as needed. A physiotherapist can now rely on an AI system to schedule appointments, regardless of whether they come in through a digital booking system, email, or phone call.

A craftsman can benefit from a digital assistant that creates offers, sends invoices, and tracks payment status. Meanwhile, the owner of a fashion boutique can focus on customer consultations, knowing that AI will automatically handle regular Instagram posts.