How Milkvilla is building a 12-hour supply chain for fresh raw milk
Bengaluru-based dairytech startup Milkvilla says its hyperlocal model takes milk from farmer to customer in 12 hours, while keeping 60-70% of revenue with its network of dairy farmers.
Mannu Jee and Aman Jee, brothers from Rampur village in Bihar’s Muzaffarpur district, grew up witnessing their father's involvement in the family's agricultural and dairy business. While dairy was significant to their income, the brothers recognized the challenges the business faced, particularly the low output resulting from poor mismanagement.
The milk often curdled, leaving many farmers, including their father, struggling with various problems. Mannu later joined the merchant navy and worked with a Hong Kong-based shipping company, where he observed how large shipments of meat, fish, and fruit were transported internationally while maintaining freshness. He applied this knowledge to devise a plan for transporting fresh raw milk in India without processing or adulteration, leading to the founding of Milkvilla, a dairytech startup in 2021.
The company now employs a team of 100 professionals in Muzaffarpur and Bengaluru, its headquarters. The founding team includes Mannu as CEO, Aman as CTO, Piyush Chachondhia as CFO and Chief Growth Officer, and Prashant Gyan as co-founder.
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