HiteJinro brings Korean heritage to Dodger Stadium
Dressed in K-pop flair, HiteJinro’s iconic toad mascot took the mound at Dodger Stadium as the Los Angeles Dodgers hosted a night celebrating Korean culture’s expanding footprint in American sports. HiteJinro said Tuesday that about 50,000 fans attended Korean Heritage Night last Thursday, when the Dodgers played against the Milwaukee Brewers. The event, held at Dodger Stadium, featured…
At Dodger Stadium, HiteJinro showcased their Korean heritage during a night of celebration for Korean culture's growing presence in American sports. The Los Angeles Dodgers welcomed a crowd of approximately 50,000 fans to an event that honored their partnership with JINRO, the Korean soju brand. The festivities included a K-pop-inspired toad mascot donning a K-pop-themed outfit and delivering the ceremonial first pitch.
This animated mascot was the star attraction of the evening, eliciting cheers from the enthusiastic audience. Guests had the opportunity to visit a HiteJinro promotional booth, where they could sample fruit-flavored soju and receive coupons for the JINRO BAR located within the stadium. The event also featured limited-edition merchandise collaborations between the Dodgers and JINRO, such as fan and key rings adorned with both brands' logos.
The company reported that the exclusive Dodgers and JINRO uniform, specially created for the occasion, received a particularly enthusiastic response from attendees.
Written by urgent.news from The Korea Times's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
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- HiteJinro brings Korean heritage to Dodger Stadium koreatimes.co.kr
