HiteJinro brings Korean heritage to Dodger Stadium
Dressed in K-pop flair, HiteJinro’s iconic toad mascot took the mound at Dodger Stadium as the Los Angeles Dodgers hosted a night celebrating Korean culture’s expanding footprint in American sports. HiteJinro said Tuesday that about 50,000 fans attended Korean Heritage Night last Thursday, when the Dodgers played against the Milwaukee Brewers. The event, held at Dodger Stadium, featured…
At Dodger Stadium, HiteJinro brought a taste of Korean heritage to the Los Angeles Dodgers on Korean Heritage Night. The iconic toad mascot of HiteJinro, clad in K-pop fashion, took to the mound during the Dodgers' game against the Milwaukee Brewers last Thursday. An estimated 50,000 fans attended the event, which aimed to create a more immersive experience for local consumers with JINRO, the company's Korean soju brand.
HiteJinro's signature toad mascot was a major draw, making a memorable entrance in a K-pop-inspired outfit to throw the ceremonial first pitch. Visitors could also enjoy HiteJinro promotions, including sampling fruit-flavored soju and receiving coupons for the JINRO BAR located inside the stadium. Limited-edition Dodgers and JINRO merchandise, such as collaborative fan and key rings, were also available for purchase during the celebration.
The JINRO-logo Dodgers uniform produced for the event received a positive response from fans, further highlighting the success of Korean Heritage Night at Dodger Stadium.
Written by urgent.news from The Korea Times's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
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- HiteJinro brings Korean heritage to Dodger Stadium koreatimes.co.kr
