Google to buy Spirit Airlines business data for $10 million
The data will be de-identified before the sale is complete, containing no customer information or personally identifiable information
Alphabet's Google has agreed to purchase the internal business data of Spirit Airlines for $10 million, as reported by a U.S. bankruptcy judge during an upcoming court hearing. The purchase is aimed at utilizing the data for product development and training Google's artificial intelligence models. The data acquired includes Spirit Airlines' employee emails, Microsoft Teams messages, spreadsheets, calendars, and additional information related to marketing, productivity, and operations.
Notably, the acquired data will undergo de-identification prior to the completion of the sale, ensuring that no customer information or personally identifiable information is included. Spirit Airlines, which has filed for bankruptcy due to financial difficulties such as high debt and escalating fuel costs, is selling off assets as part of its restructuring process. The competing bid for the data came from Mercor, an AI data company, which offered $7.5 million.
Written by urgent.news from The Hindu - Sci-Tech's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
