Fanatics to Run Stores, Create Merch for DP World Tour, Ryder Cup
The deal with the European Tour Group will include other key golf tournments including the Irish Open, Scottish Open and PGA Championship.
Fanatics has signed a multiyear partnership with the European Tour Group to become the exclusive operator of the official DP World Tour and Ryder Cup European store. The agreement also makes Fanatics the exclusive retail partner for the 2027 Ryder Cup at Adare Manor in Limerick, Ireland, as well as several other golf events. Fanatics will create officially licensed merchandise for these events, including replicas of the on-course outfits worn by Team Europe, which are expected to be more accessible in price than the player-worn outfits.
This partnership is seen as a significant move for golf, with strong demand for official products and Fanatics' expertise in retail and product design.
Brief written by urgent.news from Yahoo Sports's own syndicated text. Machine-written — may contain errors; check the original before relying on it.
