DraftKings, FanDuel reportedly at odds with NFL over in-app streaming costs
The NFL’s contracts with all three of its sports betting partners ended quietly earlier this year. While DraftKings, FanDuel and Caesars sit in limbo, the league has reportedly found its replacement in Fanatics. The ambitious sports brand will now have rights to promote its sportsbook across NFL channels and work with the league on premium…
The NFL's contracts with DraftKings, FanDuel, and Caesars for sports betting ended earlier this year. Fanatics has now emerged as the league's new partner for promoting its sportsbook and creating premium experiences. Previous partners reportedly paid around $200 million annually. However, the NFL's split from DraftKings and FanDuel is significant due to the in-app streaming feature in their mobile apps.
This feature, called "BetVision," allowed bettors to stream games through the apps, powered by Genius, which recently raised its prices. The NFL requires sportsbook partners to enter into separate deals with Genius to offer these streams. When the higher costs led DraftKings and FanDuel to hesitate in re-upping with the NFL, Fanatics quickly stepped in to take their place.
While Fanatics' partnership will bring the sportsbook brand in front of NFL channels, the move highlights the true value of Genius data and live streams, which are also present in other sports. It remains to be seen if users were watching games on DraftKings or FanDuel instead of NFL Sunday Ticket or local television networks, and why the NFL mandated Genius be part of its sportsbook partnerships.
Written by urgent.news from Yahoo Sports's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
