CJ Olive Young attracts 100,000 visitors to inaugural US K-beauty festival in Los Angeles
CJ Olive Young, the retail chain behind Korea's largest health and beauty store network, said Tuesday that its first "Olive Young Festa" held in the United States drew 100,000 visitors over three days in Los Angeles. The event ran Aug. 14-16 in Los Angeles, California, held alongside KCON LA 2026, a long-running Korean pop culture convention that has taken place annually since 2012. Fifty-five…
CJ Olive Young, a prominent Korean health and beauty retailer, announced on Tuesday that its inaugural US K-beauty festival, the Olive Young Festa, attracted 100,000 visitors over three days in Los Angeles. The event, which took place from August 14-16, ran concurrently with the KCON LA 2026, an annual Korean pop culture convention that has been held since 2012.
Fifty-five Korean beauty and lifestyle brands exhibited their products across approximately 47,000 square feet of space. Local visitors had the opportunity to experience the latest Korean skincare trends firsthand. The venue was meticulously designed to resemble Seoul's most fashionable shopping districts, including Gangnam, Seongsu, Myeong-dong, and Hongdae. It featured Korean-language street signs, bus stops, crosswalks, and even recorded subway announcements.
A central Olive Young Store section guided attendees through a Korean skincare routine, starting with double cleansing and ending with sun protection. A personal color-matching service and a skin-diagnostic SkinScan booth also proved to be popular attractions, with long queues forming throughout the event.
Written by urgent.news from The Korea Times's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
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