'Big Jim' Hamilton gives Sharks rebrand thumbs up after visiting The Tank for All Blacks game
Former Scotland lock and rugby pundit Jim Hamilton says the Sharks’ bold new identity has “spiked” his interest in the Durban club.
Rugby pundit Jim Hamilton has expressed his approval of the Sharks Rugby Club's recent rebranding after visiting a match between the Sharks and the All Blacks at Kings Park. The South African club, now officially known as the Sharks Rugby Club, unveiled a new logo and refreshed identity, prompting Hamilton to share his thoughts on the franchise's new look on Instagram.
Hamilton, a former Scotland rugby lock who now hosts podcasts such as The Rugby Pod and The Big Jim Show, stated that while a new jersey or jacket may not necessarily attract new fans, he appreciates the Sharks' efforts to engage with content and imagery, as well as their partnership with sponsor Reebok. Hamilton, who visited Durban to observe the rebranding firsthand, was impressed by the club's commitment to moving with the times while retaining its history and heritage.
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