American Air brings back seatback screens on short-haul jets
[WASHINGTON] American Airlines Group will restore seatback screens and increase premium seating on its narrowbody jets from 2028 as the carrier looks...
American Airlines Group is set to restore seatback screens and boost premium seating on its narrowbody jets from 2028, according to the carrier's latest announcement. The airline aims to compete with rivals Delta Air Lines and United Airlines Holdings by offering higher-paying customers more first-class and extra legroom seats. Currently, premium seating makes up only 25 percent of American Airlines' narrowbody fleet, but the company plans to increase this to 40 percent.
In 2028, every new Airbus and Boeing delivery for American Airlines will feature seatback screens, while older aircraft will be retrofitted to include displays. The decision to remove seatback entertainment from its narrowbody jets a decade ago, known as Project Oasis, was made to cut costs and increase cabin density. However, this move left American Airlines at a disadvantage as competitors Delta and United capitalized on the growing revenue from premium customers.
In addition to seatback screens, American Airlines is also investing in premium dining options and adding Starlink satellite internet to attract more premium passengers.
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