Abu Dhabi launches Visitor Experience Awards to recognise tourism excellence
The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) has launched its first Visitor Experience Awards, recognising organisations and frontline professionals who help deliver high-quality experiences to visitors across the emirate. More than 400 tourism and cultural organisations invited to take part, with 24 winners to be announced later this year Get updated faster and for FREE:…
Abu Dhabi has launched its inaugural Visitor Experience Awards, recognizing organizations and frontline professionals who deliver high-quality experiences to visitors throughout the emirate. The awards, spearheaded by the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi), aim to improve service standards and enhance Abu Dhabi's global tourism appeal.
Over 400 tourism and cultural organizations have been invited to participate in the annual programme, with 24 winners to be announced later this year. The awards encompass eight categories, covering both businesses and frontline teams, and celebrate achievements in accessibility, innovation, and service excellence. The Business Awards will honor organizations demonstrating strong performance, while the Frontliner Awards will recognize employees who directly interact with visitors and create memorable experiences.
A judging panel comprising experts from Abu Dhabi's public and private sectors will assess the submissions, ensuring a rigorous evaluation process. DCT Abu Dhabi Director General for Tourism, Saleh Mohamed Al Geziry, emphasized the significance of visitor experience in shaping travelers' perceptions of a destination and their likelihood to recommend or revisit.
The awards align with DCT Abu Dhabi's broader Visitor Experience program, which comprises guidelines and an academy to support tourism professionals in consistently delivering exceptional experiences throughout the visitor journey.
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