Start-up-Check: Wie diese Start-ups KI im Mittelstand erst praxistauglich machen
Ritter Sport, Creditreform und Kalkhoff setzen auf Anbieter wie Paretos oder Amber Search, die aus Unternehmensdaten belastbare Antworten ableiten. Amber sammelt dafür erneut Millionen ein.
Artificial intelligence (AI) can sound impressive yet be inaccurate. This poses a risk for businesses, particularly in the medium-sized enterprise sector. The concern that false information may be adopted, coupled with a lack of technical expertise for reliable operation, is hindering the adoption of generative AI among medium-sized businesses.
Start-ups such as Amber and Paretos are addressing this issue by introducing an additional contextual layer between corporate data and language models. This layer is intended to contextualize technical terms, figures, and decisions, providing more reliable results.
Amber has secured clients such as Creditreform, Ritter Sport, and Zentis, and has recently raised an additional seven million euros from investors. The company's co-founder and Chief Revenue Officer, Bastian Maiworm, states that while 58 percent of Fortune 500 companies utilize AI globally, only four percent of the German medium-sized business sector does. Maiworm aims to bridge this gap and foster confidence in the technology within the medium-sized business community.
Amber was founded in Aachen in 2021 by Bastian Maiworm, Philipp Reißel, and Igli Manaj, all of whom met during their time at RWTH Aachen University.
Written by urgent.news from Handelsblatt's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
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