Start-up Check: How these start-ups make AI practical for medium-sized businesses
Ritter Sport, Creditreform and Kalkhoff rely on providers like Paretos or Amber Search, which derive reliable answers from company data. Amber is once again collecting millions for this purpose.
Start-ups Amber and Paretos are addressing concerns about the reliability of generative AI in business decision-making by adding a context layer between company data and language models. This layer aims to provide accurate results by correctly contextualizing technical terms, numbers, and decisions. Amber has secured clients such as Creditreform, Ritter Sport, and Zentis, and has recently received €7 million in investment.
According to Amber's co-founder Bastian Maiworm, only 4% of German medium-sized enterprises use GenAI company-wide, compared to 58% of Fortune-500 companies. Amber was founded in 2021 by Maiworm, Philipp Reißel, and Igli Manaj in Aachen.
Written by urgent.news from Handelsblatt's report — not a translation of it. Machine-written — may contain errors; check the original before relying on it.
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