PC Partner warns of rising GPU prices and budget card shortages — analyst suggests makers are hiking prices beyond memory costs
PC Partner warns that graphics card prices will rise further in H2 2026 as memory costs climb and supplies tighten and entry-level boards will gain the most. This is how they gain money, says Jon Peddie.
PC Partner, a prominent maker of AMD, Inno3D, Manli, Sapphire, and Zotac graphics cards, predicts a significant rise in graphics card prices, particularly in entry-level budget cards, as costs increase during the second half of the year. This upward trend is attributed to growing costs and decreasing shipments of add-in boards (AIBs).
Analyst Jon Peddie, head of Jon Peddie Research, doubts that consumer graphics card shipments are falling, but suggests that manufacturers' profits are on the rise. Graphics memory costs are expected to surge, further escalating VGA card prices in the second half of the year. PC Partner's financial results from the first half of the year reveal a 38.4% year-over-year drop in unit shipments, while revenue increased by 73.9%, primarily due to a 181% YoY rise in average selling price for high-end AIBs.
However, entry-level graphics cards face even greater shortages, potentially leading to a sharper increase in ASP in the second half of FY2026. Despite the price hikes, Peddie remains skeptical about whether consumer graphics card volumes are decreasing.
Written by urgent.news from Tom's Hardware's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
