Palladium Hotel Group launches Asia Pacific HQ in Vietnam

Palladium Hotel Group has announced the establishment of its Asia Pacific headquarters in Vietnam. The new headquarters will be based in Ho Chi Minh City and will oversee business development, operations, and stakeholder engagement in Vietnam. The move is part of the group's strategy to establish a strong presence in Vietnam and set the country up as a base for future expansion into Southeast Asia.

As part of this strategy, Palladium has acquired two Vietnamese properties that will operate under the BLESS Collection Hotels brand. The first project is the redevelopment of L’Alya Ninh Van Bay resort, which is set to open in summer 2027. The resort, located north of Nha Trang in Khanh Hoa province, is an all-villa property surrounded by lush jungle and private white-sand beaches. The resort will undergo a rebranding as BLESS L’Ayla Ninh Van Bay, with 54 additional villas planned as part of the project.

The second project is the transformation of Hoa Binh Hotel in Hanoi, scheduled to open in 2028. The century-old property will be renovated to retain its historic character while introducing contemporary Vietnamese design, moving it from a 3-star to a 5-star foundation.

Jesús Sobrino, CEO of Palladium Hotel Group, stated that the decision to begin in Vietnam was deliberate due to the country's remarkable growth and the shift in what the market values: distinctiveness and experience over scale alone. He emphasized the group's long-term commitment to Vietnam and its intention to grow alongside partners who share its ambition.

The new headquarters in Ho Chi Minh City will support the group's activities in Vietnam and provide a platform for future expansion in other markets in Southeast Asia and the Indian Ocean. Sobrino said the company would remain selective in choosing properties and partners, focusing on preserving asset value over the longer term.