Palladium Hotel Group launches Asia Pacific HQ in Vietnam
Spanish hospitality firm Palladium Hotel Group opened its Asia Pacific headquarters in Ho Chi Minh City in July while signing the management contract for its first two hotels in Vietnam
Palladium Hotel Group has announced the launch of its Asia Pacific headquarters in Vietnam, marking the company's entry into the Vietnamese market. The new headquarters, located in Ho Chi Minh City, will oversee business development, operations, and stakeholder engagement in Vietnam, while supporting future expansion opportunities across the region.
Palladium has acquired two Vietnamese projects that will operate under the BLESS Collection Hotels brand, including BLESS L’Ayla Ninh Van Bay, set to open in 2027, and BLESS Hotel Hanoi, scheduled for 2028. The company's CEO, Jesús Sobrino, emphasized Vietnam's remarkable growth and the shift in market values towards distinctiveness and experience, stating that Palladium sees a long-term commitment to the country.
The new headquarters will serve as the base for the company's future expansion in Southeast Asia and the Indian Ocean.
Brief written by urgent.news from Vietnam Investment Review's own syndicated text. Machine-written — may contain errors; check the original before relying on it.
