MPA and ByteDance Introduce AI Guardrails to Protect Intellectual Property on TikTok
The update comes months after the Motion Picture Association sent the tech company a cease and desist letter in February over a fake fight between Tom Cruise and Brad Pitt The post MPA and ByteDance Introduce AI Guardrails to Protect Intellectual Property on TikTok appeared first on TheWrap .
The Motion Picture Association (MPA) and ByteDance have collaborated on a global initiative to implement AI guardrails on TikTok, aimed at safeguarding intellectual property. This memorandum of understanding (MOU) outlines a framework for utilizing generative AI video and image models on TikTok, TikTok USDS joint venture, CapCut, and Dreamina. These models will be able to draw from existing film and television properties.
MPA Chairman/CEO Charles Rivkin emphasized the significance of copyright protection in the film and television industry, stating that the new agreement underscores the company's commitment to safeguarding creative content. ByteDance's General Counsel, John Rogovin, highlighted ByteDance's respect for intellectual property rights and its belief that responsible AI innovation should be accompanied by adequate protections for rightsholders.
This collaboration follows an earlier cease and desist letter sent by the MPA to ByteDance in February due to alleged infringement involving Seedream 5.0 Lite and Seedance 2.0. Subsequent updates, Seedream 5.0 Pro and Seedance 2.5, have incorporated these advanced protections. The MPA had previously expressed concerns about an AI-generated video featuring Tom Cruise and Brad Pitt, which sparked discussions about copyright law violations.
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