Mozilla adds ad blocking to Firefox for iOS
Experimental feature to block some, but not all, ads
Mozilla has added an optional ad blocking feature to its Firefox browser for iOS devices. This experimental feature is being rolled out gradually to users and is currently off by default. The ad blocker utilizes a filter list based on EasyList to block ads from third-party advertising networks, trackers, ads within websites, pop-ups, and overlays.
However, it does not cover ads appearing in search results, such as those from Google and Bing, nor does it block sponsored content on Firefox Home or the New Tab Page. Some websites utilize ad delivery methods not covered by the current filter list, which may result in less effective ad blocking for users. While Firefox's ad blocking is not the first of its kind on iOS, it joins competitors like Brave, known for its privacy services and ad-blocking capabilities.
The company's decision not to block ads from search engine results could be seen as a potential conflict of interest given the significant portion of Mozilla's revenue coming from Google.
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