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Media’s future shifts from platforms to people

The media landscape is changing as audiences increasingly follow trusted individuals rather than relying only on traditional organisations or major digital platforms for information and entertainment. Facebook, Instagram, YouTube, TikTok and X once dominated content distribution, but creator-led media is now reshaping how journalists, brands and audiences connect. Individual creators increasingly…

We haven't written up this one. Daily Times has the full story — the link below goes straight to it.

Read the original at dailytimes.com.pk →

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