Mastercard launches Priceless Africa on Priceless. com, unlocking a curated travel experience across nine iconic destinations
Experience the magic of Africa like never before with Mastercard’s Priceless Africa—unlocking unique travel experiences at your fingertips.
Mastercard has launched Priceless Africa on Priceless.com, offering a curated travel experience across nine iconic African destinations. This new platform provides Mastercard cardholders worldwide with access to culturally rich journeys, premium experiences, and seamless payments. The nine markets featured are South Africa, Kenya, Morocco, Mauritius, Ghana, Tanzania, Uganda, Rwanda, and Zimbabwe.
Priceless Africa highlights the continent's diverse cultural heritage and creative spirit, offering travelers opportunities such as wildlife encounters, hidden galleries, and exotic coastal festivals. Cardholders can explore Africa through a premium, curated lens, selecting from activities that reflect their passions in culture, culinary delights, nature and wildlife, and adventure.
Mastercard's offerings include hotel and flight savings, airport lounge access, and easy booking through leading platforms, car rentals, and e-hailing services. The platform's launch coincides with Africa's growing travel sector, which welcomed 81 million international tourists in 2025, reflecting an 8% increase year-over-year, according to UN Tourism. As more travelers seek authentic, purpose-driven experiences, Mastercard and its partners support this growth by providing curated experiences and secure, seamless payments.
Notable experiences include rising over Amboseli in a sunrise hot air balloon, walking Cape Coast Castle by candlelight, trekking with mountain gorillas, sharing a Bedouin dinner, hiking Mauritius' Le Morne Brabant, sailing in Menai Bay, tracking rhinos, joining the Kruger K9 anti-poaching team, and designing unique fashion pieces in Accra. Each market's offerings are unique and subject to change, as the platform continues to expand across additional African markets in 2026.
The initiative is supported by Mastercard's "You Have To Be Here" travel campaign, a continent-wide creative platform designed to inspire cardholders through curated storytelling, content series, and continuous travel inspiration. This campaign runs from 18 June until December 2026. Priceless Africa is now live on Priceless.com in select markets, with future expansion planned throughout the year.
Written by urgent.news from IOL's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
