Los nuevos multimillonarios de la IA están transformando el mercado de jets, yates y automóviles

Millionaires created by the rapid growth of AI companies such as OpenAI and Anthropic are transforming the luxury market, particularly in high-end goods like yachts, private jets, and customized sports cars. The number of global millionaires has increased by 13% year-on-year, with over 1,000 residing in the United States, according to UBS.

The first trophy for these new millionaires is often a home, with prices in San Francisco skyrocketing to an average of $2.1 million in June, a 25% increase from the same month in 2025, according to Compass real estate.

Rather than relying on exclusive luxury tourism, these tech billionaires prefer health-conscious options and pay for services using cryptocurrencies. They are opening up new demand for luxury travel companies, charter flight providers, and custom sports car manufacturers. Flexjet, a charter flight company, has observed a rise in customers with income from AI or other tech startups, with the average age of its clientele dropping by a decade, according to CEO Andrew Collins.

This wealth is also spreading to those working in AI-related sectors. A recent FlyVictor charter flight customer is a data center builder who has been renting planes in the US and Europe while waiting to purchase a new long-range Bombardier jet. FlyVictor CEO Toby Edwards notes that these young, digital-native clients often prefer to pay for reservations through the airline's app or WhatsApp, avoiding intermediaries.

They are quick to change vehicles every six months to have the latest model and prioritize exclusive features.

Luxury car brands like Lamborghini and Ferrari have seen success with younger AI entrepreneurs. Lamborghini's Urus SUV, which can be customized with over 150 colors and high-performance kits, has attracted this demographic. Ferrari's new electric Luce model has received positive feedback from Silicon Valley tech entrepreneurs. Porsche CEO Michael Leiters also states that the company is seeing new customers due to the AI boom.

Yacht owners in San Diego, such as Jeff Brown's company, have benefited from a new wave of ultra-wealthy buyers from San Francisco, who have become millionaires overnight. These clients are interested in smaller yachts capable of navigating turbulent Pacific waters and traversing the Napa River quickly while carrying significant cargo.

They prioritize privacy, with tinted windows, over the traditional luxury yachts. Princess Yachts, a British manufacturer, has sold five of its new X90 90-foot superyachts to American buyers before their official launch in September, with some requesting high-end Technogym fitness equipment and Starlink internet terminals. Health and fitness are also becoming more important to these clients, who prefer to engage in activities like scuba diving and sailing rather than taking Mai Tais on board.