Datenschutz und Wettbewerb: Apple ändert Anti-Tracking-Abfrage in der EU

Düsseldorf, Germany - Apple has revised its App Tracking Transparency feature for iPhones in Germany and other European countries in response to criticism from competition watchdogs and pushback from the advertising industry. This change effectively ends a probe by the Federal Cartel Authority into the function.

The feature allows users to prohibit apps from tracking their activities across other services for advertising purposes. However, the advertising industry has voiced opposition to the change, which Apple defends as a right for users to protect their privacy. Among the modifications is the removal of the word "tracking" from the selection screen. Additionally, app operators are given the opportunity to ask users again after one year whether they consent to their activity being tracked by other applications and websites.

The options for users have also changed. Previously, the two buttons on the screen read "Block App Tracking" and "Allow." In the future, users will choose between "Allow" on the top button and "Block" on the bottom. The revised version of the feature will only be displayed to users within the European Union, based on their current location rather than their country of origin.