Geldanlage: Wer kauft eine Luxusuhr für Hunderttausende Euro, Herr Scher?

Joram Scher, a luxury watch dealer for over 30 years, explains why buying a rare watch can be worth the hype. He believes that Swatch's collaborations with high-end brands like Omega, Blancpain, or Audemars Piguet generate excitement among collectors, even if the resulting models are not ideal for his clientele. Scher states that these limited-edition watches are appealing to younger buyers and help generate future customers by piquing their interest in luxury timepieces.

He also notes that their price-to-value ratio is excellent and that such watches could become more valuable over time. However, Scher believes that these watches are more akin to "Pennystocks" in the collector's market, with relatively low value compared to genuine collector's items. He suggests that most serious collectors typically start acquiring high-value watches only when bidding on pieces worth four or five figures and beyond.

Ultimately, he emphasizes that owning a luxury watch is often more about the statement it makes, rather than generating a financial return, and can provide a sense of exclusivity and security to those who wear them.