Investment: Who buys a luxury watch for hundreds of thousands of euros, Mr. Scher?
Joram Scher sometimes sells watches that cost more than a single-family home. In an interview, he explains what makes these watches special and how to find your "life watch" for less money.
Joram Scher, a luxury watch dealer with over 30 years of experience, shares his insights on the hype surrounding Swatch collaborations with high-end brands like Omega and Audemars Piguet. He notes that while these limited-edition watches are popular among young people, they are not mechanically impressive and are more of a fashion statement.
Scher believes that these collaborations are a way for brands to attract future customers and generate interest in their products. He also discusses the market for high-end watches, noting that rare and unique timepieces from brands like FP Journe and Lange & Söhne can fetch high prices at auction. Rolex, he says, is a master of creating scarcity and driving up demand for its products.
Written by urgent.news from Handelsblatt's report — not a translation of it. Machine-written — may contain errors; check the original before relying on it.
