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From Miu Miu to Dior: Why luxury brands are turning to ‘intellectual influencers’

As younger consumers grow more sceptical of traditional influencers and AI-generated content, brands are turning to writers, thinkers and literary culture for a different kind of authority.

From Miu Miu to Dior: Why luxury brands are turning to ‘intellectual influencers’

We haven't written up this one. Channel News Asia has the full story — the link below goes straight to it.

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