From coffee to hotpot, brands race to grab a bite of China’s growing burger market

Burgers are rapidly gaining popularity in China, with budget-conscious diners and smaller households driving demand for this fast-food category. Major players such as Yum China's Pizza Hut Burger Bar format, hotpot chain Haidilao, and coffee chain M Stand are all expanding their burger offerings to capitalize on this trend. The growing appeal of burgers can be attributed to their affordability, convenience, and alignment with changing consumption habits in China, such as the rise in one-person households and smaller families.

Analysts predict that the burger category in China will continue to grow, reaching US$18.4 billion in 2025 and projecting an 8.7% annual growth rate through 2035.

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