Beyond McDonald’s: From coffee to hotpot, China’s growing burger market draws brands racing for a bite
The niche Western import is turning into one of the most hotly-contested segments of the country’s restaurant space
In China, burgers are experiencing a surge in popularity, capturing the attention of both global restaurant chains and local players. As smaller households and economic uncertainty drive demand for affordable, convenient meals, burgers have emerged as a favored choice for budget-conscious diners. Major chains like Yum China's Pizza Hut Burger Bar and Haidilao have expanded their burger offerings, while coffee brands like M Stand have also entered the market.
Analysts attribute the growth to burgers' value-for-money appeal and alignment with changing demographics, such as the rise of one-person households and smaller families. As the category is projected to grow annually at 8.7 percent through 2035, international brands are eager to capitalize on the trend, with Five Guys and Wendy's planning to enter China's burger market.
Written by urgent.news from The Business Times - Companies & Markets's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
