Freia boss on the price increase: – Can't compromise on quality
Cocoa was for many years a very stable commodity. It no longer is.
Rune Pedersen, CEO of Mondelez Norge and Freia, says the company's chocolate consumption has increased due to rising cocoa prices. The price of cocoa surged 161% from 2023 to 2024, but has since stabilized. Mondelez Norge saw a significant increase in costs, equivalent to 545 million kroner, from 2023 to 2025, but managed to offset this with a 562 million kroner increase in sales revenue. Despite this, Pedersen notes that the company has had to make hard prioritizations and savings, but not at the expense of quality.
Written by urgent.news from E24 Norway's report — not a translation of it. Machine-written — may contain errors; check the original before relying on it.
