CJ targets $8.5 bil. North America revenue by 2028 on K-lifestyle boom
CJ Group plans to grow its North American revenue to 12 trillion won ($8.48 billion) by 2028, as it links its food, entertainment and beauty businesses to capitalize on the growing demand for Korean culture and products. The conglomerate unveiled its vision at a strategy event in Los Angeles on Friday (local time), as Chairman Lee Jay-hyun returned to the United States just three months after…
The CJ Group aims to expand its North American revenue to a staggering $8.48 billion by 2028, as it strategically integrates its food, entertainment, and beauty sectors to ride the wave of increasing demand for Korean culture and products. At a recent strategy event in Los Angeles, Chairman Lee Jay-hyun returned to the United States after a whirlwind tour of the company's U.S. operations, which took place just three months following his initial visit.
During this latest trip, Lee paid close attention to KCON LA and Olive Young Festa, where he witnessed live demonstrations of Korean small and medium-sized businesses eager to venture overseas and savored Bibigo's recently introduced Kimchi noodle product in the U.S.
Much like the company's cultural endeavors began three decades ago, Lee emphasized that CJ is now poised to become a global leader in K-lifestyle, seamlessly weaving content, food, and beauty offerings into the daily lives of people worldwide. In the previous year, the conglomerate generated over 8 trillion won in North American revenue, a tenfold increase from previous years.
Written by urgent.news from The Korea Times's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
This story
This is one outlet's version. Read the fullest account.
