CJ targets $8.5 bil. North America revenue by 2028 on K-lifestyle boom
CJ Group plans to grow its North American revenue to 12 trillion won ($8.48 billion) by 2028, as it links its food, entertainment and beauty businesses to capitalize on the growing demand for Korean culture and products. The conglomerate unveiled its vision at a strategy event in Los Angeles on Friday (local time), as Chairman Lee Jay-hyun returned to the United States just three months after…
CJ Group aims to increase its North American revenue to 12 trillion won, equivalent to $8.48 billion, by the year 2028. This growth strategy focuses on leveraging the collective strengths of the company's food, entertainment, and beauty sectors to harness the rising popularity of Korean culture and products. At a strategic gathering in Los Angeles, Chairman Lee Jay-hyun returned to the United States after a tour of the group's U.S. operations, only three months after his previous visit, to hasten the company's K-culture expansion strategy.
During his most recent trip, Lee attended KCON LA and Olive Young Festa, exploring booths that highlighted Korean small and medium-sized businesses seeking opportunities abroad and taste-tested Bibigo's kimchi noodle product, which had recently been introduced in the United States. The company's cultural business has been in operation for 30 years, with its founders believing that culture is the future.
Now, Lee envisions CJ becoming a global leader in K-lifestyle, seamlessly integrating content, food, and beauty into daily life for people worldwide. Last year, the group generated over 8 trillion won in revenue from North America, a tenfold increase from previous years.
Written by urgent.news from The Korea Times's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
