Bethenny Frankel’s Supermodel Cafe gets a lukewarm response as skinny culture returns
Reality TV star and entrepreneur Bethenny Frankel has returned to the food and beverage space with a new pop-up cafe in the Hamptons. But despite long lines wrapping around the corner, the new business venture seems to be getting mostly a lukewarm welcome. The East Quogue cafe, which opened up on August 13, stands out for its pink interiors and branded merch with the phrase “supermodel” on it. It…
Bethenny Frankel, the reality TV star and entrepreneur, has launched a new pop-up cafe in the Hamptons called the Supermodel Cafe. Despite long lines forming outside the cafe, which opened on August 13, the business venture appears to be receiving a mixed response from customers. The cafe is known for its pink decor, branded merchandise, and a menu featuring Frankel's signature lower-calorie recipes.
The menu includes dishes such as sandwiches named "The Bethenny" or "The Nepo Baby," and cottage cheese bagels with high-protein spreads like cacio e pepe, caviar, and Frankel's popular chicken salad. While some customers have praised the bagels and expressed their enthusiasm for the cafe, others have criticized the overall taste and quality of the food.
Frankel has acknowledged the feedback, stating that she makes adjustments to the menu daily. The cafe's arrival coincides with ongoing debates about the impact of marketing on mental health, particularly in light of the rise in popularity of weight-loss drugs. Frankel's Skinnygirl brand, launched in the late 2000s, was known for its lower-calorie versions of popular snacks and was later sold for $100 million in 2011.
Despite the criticisms surrounding diet culture and the use of the term "skinny" in her brand name, Frankel defends her current recipes, claiming that they are healthier alternatives to traditional dishes.
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