Apple Maps Ads Launch in the US and Canada: What Businesses Need to Know
Apple Maps ads are now available to eligible businesses in the US and Canada. Learn where they appear, who qualifies, and how campaigns and credits work. The post Apple Maps Ads Launch in the US and Canada: What Businesses Need to Know appeared first on TechRepublic .
Apple has launched an advertising platform for businesses in Apple Maps within the US and Canada. Businesses can create campaigns, set monthly spending limits, upload photos, and add promotional messages. Ads can appear at the top of search results or in the Suggested Places section before a user searches. Customers can call the business or get directions directly from the ad.
Apple says more than 1 billion relevant business searches happen on Maps each month, and half of those users take action. Gen Z and millennials make up 57% of Maps users. Apple is offering a 15% monthly statement credit for eligible businesses, capped at $1,000 per month per brand. The advertising platform is designed to be privacy-focused, using contextual signals like approximate location and search terms rather than precise location history, age, or gender.
Apple is restricting advertising to businesses with physical locations, excluding home-service companies, gambling, dating, alcohol, religious advertising, cryptocurrency ATMs, and some medical services. This new platform may offer valuable placement opportunities for local businesses, but advertisers will need to demonstrate that it's worth the cost in terms of calls, directions, and visits.
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