Android’s Ultra flagship era may be coming to an end
Rising RAM prices are reportedly forcing major OEMs to cancel or scale back global releases for their top-tier Ultra phones.
The Android flagship era could be drawing to a close, as the soaring cost of RAM forces smartphone manufacturers to rethink their lineups, with some reportedly scrapping or limiting the global release of their next-gen "Ultra" devices. Reports indicate that Xiaomi, OPPO, and vivo are all considering this move, potentially leaving Samsung as the sole global seller of an "Ultra" flagship.
Other Android brands are reportedly shifting to "Pro Max" branding for their top-tier phones, as the high RAM prices push many phone makers to cut corners. Component costs are also rising, adding to the pressure on brands to reconsider their product ranges. The Xiaomi 18 Ultra, for instance, has reportedly been cancelled, though it's unclear if this marks the end of the Ultra lineup or just a temporary pause.
Written by urgent.news from Android Authority's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
