A cult beauty staple, reworked: Bobbi Brown upgrades its iconic Face Base for 2026

KUALA LUMPUR, Aug 17 — Leading cosmetics brand Bobbi Brown Cosmetics has given its iconic Vitamin Enriched Face Base a 2026 refresh, introducing the Vitamin Enriched Face Base+. The upgraded formula promises enhanced skincare benefits and up to 24-hour priming performance, building upon the original's successful reputation as a cult favorite.

The new Face Base+ retains the beloved buttery, cushion-soft texture and grapefruit and geranium scent, while introducing a SuperVitamin Blend containing a potent fivefold increase in vitamins, including niacinamide, panthenol, and Vitamin C. These ingredients work together to strengthen the skin barrier, visibly brighten the complexion, and provide up to a 122% moisture boost and 22% improvement in skin smoothness within four weeks of use.

Bobbi Brown vice-president of global product development Teresa Kitfield emphasized that the upgrade aimed to make the bestseller even more effective for the skin, without altering its core qualities. Consumer testing revealed impressive results, with 99% of participants reporting healthier, more moisturized, and brighter-looking skin.

Additionally, 99% experienced a primed texture for makeup application, while 95% noted that their makeup remained fresh throughout the day. Bobbi Brown global artist-in-residence Nikki DeRoest endorsed the Face Base+, describing it as an essential component of her makeup routine. "A great makeup look is impossible without a great canvas, and Vitamin Enriched Face Base+ is my secret weapon," she shared.

Bobbi Brown Cosmetics, established in 1991, has long championed natural-looking makeup and the philosophy that enhancement should supersede concealment. The Vitamin Enriched Face Base+ is now available at Bobbi Brown outlets throughout Malaysia and on the brand's official website.