TikTok promotes discovery commerce
Thailand can capitalise on a growing "discovery economy" as online content, creators and communities increasingly turn inspiration into transactions, creating opportunities for the country to monetise its strengths in tourism, food, wellness, hospitality and culture, TikTok says.
TikTok highlights the potential for Thailand to capitalize on the burgeoning discovery economy, as online content creators and communities transform inspiration into transactions. The platform notes that Thailand's strengths in tourism, food, wellness, hospitality and culture can be monetized through this trend. The top creators in these sectors can leverage their influence to drive sales.
The data suggests that a 271$ investment can generate up to $7.5 million in revenue. The promotion emphasizes the benefits of a clutter-free reading experience on TikTok, with ad-free content and exclusive stories available to premium members.
Written by urgent.news from Bangkok Post Business's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
This story
This is one outlet's version. Read the fullest account.
- TikTok promotes discovery commerce bangkokpost.com
