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TikTok promotes discovery commerce

Thailand can capitalise on a growing "discovery economy" as online content, creators and communities increasingly turn inspiration into transactions, creating opportunities for the country to monetise its strengths in tourism, food, wellness, hospitality and culture, TikTok says.

TikTok is encouraging online content creators to transform inspiration into sales, highlighting a burgeoning "discovery economy" in Thailand. This economy leverages digital platforms to monetize strengths in tourism, food, wellness, hospitality and culture. By capitalizing on this trend, Thailand can capitalize on its unique offerings to generate revenue.

Written by urgent.news from Bangkok Post's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.

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