This Indonesian patisserie is drawing queues on Paris’ Rue Saint-Honore
Opened by Indonesian celebrities Raffi Ahmad and Nagita Slavina, La Petite Manis has drawn queues for French viennoiserie made with artisanal Indonesian ingredients – at the height of the rush, it was selling out by 2pm.
Indonesian celebrities Raffi Ahmad and Nagita Slavina opened La Petite Manis, a Franco-Indonesian patisserie, on Paris' Rue Saint-Honoré. The shop specializes in viennoiserie made with artisanal Indonesian ingredients, and quickly attracted long queues of eager customers. Behind the glass counter, customers can find croissants, shio pan, and pain au chocolat made with single-origin Sulawesi chocolate, alongside Indonesian cinnamon and palm sugar-infused brioche.
La Petite Manis was founded with the goal of proving that Indonesian ingredients could hold their own in Paris, the world's most demanding pastry city. Co-founder Kharisma Bibitani chose Paris as the location due to its exacting standards, where exceptional viennoiserie and patisserie are part of everyday life. The founders focused on executing familiar classics to high standards, while incorporating Indonesian ingredients.
Indonesian pastry chef Kevin Krisna Pratama, who hails from Bali, developed recipes that blend familiar flavors with Indonesian ingredients such as Sulawesi chocolate, Javanese cinnamon, and palm sugar. The team found that unconventional ingredient combinations did not sell well, so they focused on earning customers' trust by delivering high-quality, familiar pastries.
The high demand for La Petite Manis led to long lines and even customers waiting four times without success. The bakery plans to expand into a wider repertoire of Indonesian pastries and contemporary desserts, including martabak manis, kue cubit, and cendol.
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