Porsche to end production of flagship electric car: Report
Porsche is reportedly preparing to phase out its flagship Taycan electric car by 2030, as falling sales and weaker EV demand add to mounting pressure on the German sports car maker.
German sports car maker Porsche is reportedly planning to discontinue production of its flagship electric vehicle, the Taycan, by 2030, according to a report. The decision comes amid declining sales and declining demand for electric vehicles. Porsche's Taycan, introduced in 2019, was initially intended to showcase the company's transition away from traditional combustion engines.
However, sales of the electric car have been on a downward trend, dropping from nearly 41,000 units in 2023 to just 16,000 last year and only 6,000 in the first half of 2026. The company's works council, representing employees, has reportedly agreed to end Taycan production by 2030, according to a German business magazine. Porsche has not commented on the report.
The entire German automotive industry is facing a crisis due to weak demand, trade policy volatility, tepid e-vehicle sales, and fierce competition from Chinese automakers. Porsche's operating profit plummeted by over 90 percent last year, prompting the company to announce job cuts.
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