PNB Partners With GYFTR For Credit Card Offers, Customers To Get Shopping, Food And Travel Benefits

New Delhi: Punjab National Bank (PNB) has teamed up with GYFTR Limited to enhance digital perks and brand offers for its credit card holders. The two firms have signed a three-year deal to launch a specialized PNB-branded digital platform for a select group of credit card users. This platform will provide discounts across areas such as shopping, food delivery, entertainment, dining, and travel.

As part of the agreement, GYFTR will be responsible for developing, operating, and managing the platform. They will also handle the technology, operations, and payment infrastructure. The list of participating brands and offers will be regularly refreshed in consultation with PNB. Potential brands that could appear on the platform include Amazon Prime, Swiggy One, SonyLIV, Starbucks, Domino’s, Myntra, Bata, and PVR. However, the actual brands and offers available may change over time.

The primary goal of this partnership is to consolidate offers that cater to customers' daily spending and entertainment requirements onto a single digital service. By using GYFTR's extensive network of brands and merchant integrations, PNB customers will find it more convenient to navigate from the bank's platform to the participating brands' websites or stores.

Arvind Prabhakar, co-founder and CEO of GYFTR, expressed enthusiasm about the collaboration with Punjab National Bank. He emphasized that the partnership aims to create digital experiences that extend beyond transactions, delivering additional value to customers. For PNB, this initiative will offer an additional digital channel to engage with its credit card users, providing more touchpoints through brand collaborations.