Perion Network Bets on AI Platform as CTV, Retail Media Spend Accelerate

Perion Network Ltd. is expanding its AI-driven growth platform, Perion One, to help advertisers manage campaigns across multiple channels and formats. The company's Outmax technology, which optimizes campaigns, saw a more than 130% adoption growth in the second quarter. Digital out-of-home spending grew 45%, connected TV (CTV) rose 56%, and retail media increased by 60%.

Perion is also developing in-store media and has access to over 1.6 million screens across 40 countries. The company expects newly signed agency agreements to contribute materially to growth in late Q3 and reaffirmed its 2028 targets of at least 25% annual growth in Perion One spending and a 28% adjusted EBITDA margin.