Modern OLEDs are just as vulnerable to burn-in as 2017 panels in 10,000-hour test — twice the brightness and 27% efficiency gains offer crucial headroom
Rtings.com's latest update on their Accelerated Longevity Test shows that modern OLED TVs don't offer a clear advantage over older models in terms of burn-in since both show similar image retention after 10,000 hours of simulated usage. However, the new OLEDs are much brighter and consume much less power in the process.
A recent Rtings.com study compares newer OLED TVs from 2020 to 2023 with a 2017 model, finding that all generations suffer from image retention after 10,000 hours of simulated news channel usage. However, modern OLED TVs are brighter and more energy-efficient, which may extend their lifespan. Tested on a single 2017 LG C7 and multiple 2020-2023 models, the study discovered that each TV experienced image retention.
Each TV was tested at its maximum SDR brightness to better replicate daily usage. The test results show that 2023 OLEDs are 28% brighter than 2017 OLEDs, with the 2023 panel being more than twice as bright as the 2017 panel at 100% window size. Additionally, 2023 models are approximately 27% more efficient than their 2017 counterparts.
At 100 nits, the average 2017 OLED consumed 130W, while the 2023 model used only 95W, consuming 0.97W per nit. Beyond the scope of this study, the 2026 OLEDs are roughly twice as efficient as 2017 models but are brighter, feature-rich, and come with extra panel-care options. In comparison, LCD TVs dominate OLED TVs in terms of brightness due to their backlights, which can be powered up for increased brightness.
However, OLED panels have improved in brightness to handle glare in sunny rooms, while still being outdone by the brightest LCDs. The study raises questions on whether panel preservation should have been prioritized over peak luminance for OLEDs. After testing, the data suggests that modern OLEDs have similar image retention vulnerabilities at higher luminance levels, providing more room to use the panel at a lower brightness, thus saving power.
This risk-reduction measure does not guarantee a longer lifespan, as organic pixels will degrade over time regardless of usage. Still, it may delay the point of no return for image retention, extending the life of the panel.
Written by urgent.news from Tom's Hardware's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
