‘It Took Us Almost Five Years’: Nikita Rathod Bedre On Reviving Her Family’s Iconic Mawa Cakes
For Nikita Rathod Bedre, Mawa Cakes are not just cakes… They are a part of her childhood. Even the smell ignites a nostalgia for her. She grew up eating them, long before she imagined that she would one day become part of the story behind their revival. “I grew up eating the mawa cakes made by grandmother and marketed by my grandfather,” Nikita reminisces, adding that over the years, she kept…
Nikita Rathod Bedre's memories of mawa cakes are deeply rooted in her childhood. She reminisces about her grandmother's homemade cakes and her grandfather's Manohar Bakery, which once served the local community. When her grandfather's bakery closed due to family disputes, Nikita made a promise to revive it. Starting her career in advertising, she eventually transitioned into starting an advertising consultancy.
It was her marriage to a man from the film industry who shared her passion for creativity and the family legacy that brought the revival project to life.
Their initial focus was solely on mawa cakes, the very same product that had touched the hearts of many. However, their journey to recreate the original taste and texture was anything but easy. After experimenting at home during the COVID-19 lockdown, they spent nearly five years refining their recipe. They faced numerous failures and disappointments, as nostalgia can be a strict benchmark for recreating memories.
But their perseverance paid off when they finally achieved the desired result. The breakthrough came unexpectedly during Nikita's pregnancy, when her husband finally nailed the perfect recipe.
With their hard work paying off, they decided to launch the venture - the Mawa Cake Co. The mawa cake, which once brought joy and nostalgia to their lives, has returned to the forefront, reviving the family legacy for a new generation. Nikita envisions a future where they can expand their offerings, such as coconut cookies, once beloved by their patrons. The Mawa Cake Co. is not just a bakery, but a journey back to childhood for many, a testament to the power of memory and the spirit of revival.
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