Ferrari’s first electric car fetches record US$40mil at auction
The Luce, 'tailor-made' at Monterey Car Week, overtakes Ferrari's customised Daytona SP3 from last year as the most expensive new car ever sold at auction.
Ferrari's inaugural electric vehicle, the Luce, shattered expectations by selling for an eye-popping US$40 million at a Sotheby's charity auction in Monterey, California. This record-breaking price surpasses the previous peak of US$26 million set last year by Ferrari's bespoke Daytona SP3. The Luce, which was unveiled in May, initially drew skepticism and even a dip in the automaker's share price.
However, the "tailor-made" model, priced at €550,000 (US$636,356), has proven its value in the market. Designed in collaboration with LoveFrom, the studio led by Jony Ive, former Apple design guru, the Luce boasts over 1,000 horsepower and four doors, setting it apart from other electric cars on the market. Ferrari CEO Benedetto Vigna was confident in the vehicle's reception, stating that it was distinct from other electric models due to its unique design and performance.
The sale of limited-run models, such as the F80 and a premium version of the Purosangue, has been driving demand and boosting Ferrari's second-quarter results.
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