Ferrari’s first electric car fetches record US$40mil at auction
The Luce, 'tailor-made' at Monterey Car Week, overtakes Ferrari's customised Daytona SP3 from last year as the most expensive new car ever sold at auction.
Ferrari's first electric car, the Luce, broke auction records by selling for a record US$40 million at a charity event in Monterey, California. The vehicle marks a departure from Ferrari's traditional combustion-engine sports cars and was designed in collaboration with LoveFrom, the studio founded by Apple's former design chief Jony Ive.
Priced at €550,000 (US$636,356), the Luce is a "tailor made" one-of-a-kind car. Despite initial criticism and a drop in Ferrari's share price, the model reportedly received orders from both existing and new customers. Ferrari CEO Benedetto Vigna emphasized that the Luce was unique, not a mere replication of other electric cars. The car's unconventional design and powerful performance, boasting over 1,000 horsepower, have generated interest in the market.
Following the sale, Ferrari increased its full-year guidance due to strong demand for limited-run models.
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