Why Chinese youth are turning to an 84-year-old Cambridge professor for support

An 84-year-old Cambridge professor named Alan Macfarlane has become a social media sensation in China, offering support and insights to young people navigating life's challenges. Macfarlane, who goes by "Grandpa Cute" or "Dumbledore" among his fans, uses simple language to address topics ranging from education and purpose to relationships, artificial intelligence, and cultural understanding.

His videos, which have garnered millions of views, often answer personal questions submitted by his Chinese followers, who have amassed over 2.4 million subscribers on RedNote, Douyin, and Bilibili within a year. Macfarlane's unique approach resonates with his audience due to his deep familiarity with Chinese culture and history, gained through his extensive visits and teaching in the country.

By relating his answers to his Chinese audience, he helps them feel less alone in their struggles, drawing parallels between their experiences and those of people in different times and cultures. Many viewers find relief in realizing they are not alone in their concerns, while others appreciate Macfarlane's non-patronising approach, which makes them feel equal and valued.

Macfarlane's success can be attributed to his unique perspective as a Cambridge-educated anthropologist, his ability to communicate complex ideas in accessible language, and his genuine empathy for his Chinese audience. His content has fostered cross-cultural understanding, inspiring young viewers to explore both Eastern and Western cultures more deeply.